Digital marketing quotes

70 Digital Marketing quotes for Entrepreneurs

Over the years, the advance in the world of digital marketing has opened the eyes of many business owners or entrepreneurs to the immense opportunities that come with the platform. The concept of digital marketing can be mind-boggling and a little daunting, especially to new entrepreneurs. Understanding the terms, the do’s and don’ts of the diverse platforms connected to digital marketing is not always easy and one may get frustrated and decide to give up when he/she doesn’t maximize as much profit as he hoped to.

These platforms are known to be a bit confusing, and being an expert in digital marketing does not mean that you won’t experience the bad days, it just means that you are well-equipped with enough information to see you and your business through those days. Having been in your shoes, we understand the process, therefore, I have compiled a list of 70 digital marketing quotes that are sure to keep you on the right track and give you the extra motivation you need whenever you need it!

  1. “The more you know about your competitors, what they’re doing and what they’re finding success with, the more information you will have to create a more advanced and successful campaign of your own.” –Marc Herschberger

  2. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ –Neil Patel

  3. “With a million resources at the click of the button, the consumer is now the focus of marketing campaigns, instead of the product. Consumers are smarter than ever before, continuing on the trend that we’ve seen through history; and don’t respond to obvious product placements; instead, they respond to more authentic forms of marketing.” –Ana Gotter

  4. “There’s a lot to be learned from your audience online. You’ll get honest feedback on campaigns and messaging, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans. “ –Adam Fridman

  5. “Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

  6. “Have a consistent point of view on Instagram. Consistency is a major component of effectively branding yourself on Instagram.” – Allie Morgan

  7. “Visual content can act as a ‘gateway’ to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.” –Donna Moritz

  8. “Marketers are starting to let their hair down and realize that great video content doesn’t need to be highly produced. Live-streaming gives everyone the opportunity to connect with each other in real-time, which humanizes social media and provides a way for us to have more meaningful experiences that go far beyond just giving retweets and likes.” – Ileane Smith

  9. “The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel. Select social channels that fit brand message, type of content, and target audience.” –Keith A. Quesenberry

  10. “You should start building your social media platform the moment you decide you’re going to sell something, whether that will be two days or 200 days from now.” –Guy Kawasaki

  11. “Think about changing the mantra from always be closing, to always be helping.” –Jonathan Lister

  12. “If you want to become a better writer, become a better student of your reader. It’s actually pretty simple. Great writing is connecting with readers in a meaningful way. You won’t be able to perform that task unless you get in their heads. ” – Neil Patel

  13. “Establish order on the planet of your blog by using proven structures for your blog posts. Lists, sections and other structures break up big chunks of text to make your posts easier to write and read.” – Tracy Gold

  14. “In the time it took you to read this sentence 20m emails have been sent”.-


  15. Blend science with creativity, let’s not let the maths do all the work -Theodora Luca June 11, 2015

  16. There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.- Andrew Grill

  17. “History has a lot of lessons to teach us, stories to tell us, and experiences to share with us. This makes history an almost unending source of content marketing inspiration. What’s more, it can be quite specific to a particular industry.” –Armando Roggio

  18. “In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last” – John Romero

  19. “We need to stop interrupting what people are interested in & be what people are interested in”-Craig Davis

  20. “Good marketers see consumers as complete human beings with all the dimensions real people have”-Jonah Sachs

  21. “There are countless ways to build lists, but trust is what builds relationships.”- Hunter Boyle

  22. “Instead of using technology to automate processes, think about using technology to enhance human interaction” -Tony Zambito

  23. “Marketing is really just about sharing your passion” -Michael Hyatt

  24. “The best marketing doesn’t feel like marketing” -Tom Fishburne

  25. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection” – Beth Comstock

  26. “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does” –


    H. Britt

  27. “The difference between winning and losing is most often not quitting” -Walt Disney

  28. “Never let your campaigns write cheques that your website can’t cash” –



  29. “It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa” -Dirk Benedict

  30. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” -Peter Drucker

  31. “Content on mobile leads to conversion, and early movers have the advantage to fill the void”-Marc Thomas

  32. “Not mobile first, mobile only!” –Ashley Friedlein

  33. “Marketers will have huge power, with less people and less money probably.”- Gerd Leonhard

  34. “A lot of charlatans call themselves growth hackers. But a lot of companies have grown very quickly with no method of distribution.” –Matthew Lerner

  35. “Our website allows staff to connect with customers, who can leave their address and get a handwritten postcard. It is deliberately not digital.”-Lisa Wood

  36. “Mobile and app usage accounts for 60-70% of orders.”- Ben Carter

  37. “Messaging is at the heart of mobile. And it’s increasingly a visual conversation.”- Mark Brill

  38. “Video style is changing to short, texted videos that grab attention quickly and have an emotional angle.” –Nic Newman

  39. “Non-linear advertising – time-filling and habit are big drivers for user action. Advertising should work with consumer intent”-John Roberts

  40. “Social drives our current campaign. What’s next:

    Deeper and richer content platforms.

    Social as a reactivation channel – to drive frequency.

    Utilize social to drive event and experiential marketing.

    Hyperlocal social targeting.

    Tap into social mobility with Whatsapp and Facebook Messenger.

    Right time, right place.” –Nic Newman

  1. “your most unhappy customers are your greatest source of learning” –Bill Gates

  2. “Provide good content and you’ll earn the right to promote your product”.- Guy Kawasaki

  3. “Think about what the user is going to type” – Matt Cutts

  4. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

  5. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury

  6. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

  7. “Stop selling. Start helping.” – ZigZiglar

  8. “The information could be fantastic or it could be useless. But the average Google user has 25m data points, add that to Facebook etc and you reach 250m data points”- Gerd Leonhard

  9. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

  10. Why are bots/AI so relevant for digital marketing? For anticipatory intelligence – prompting customer actions to deliver outstanding customer experiences, and personalization at scale – intimate but automated.”- Ashley Freidlein

  11. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf

  12. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt

  13. “If content is king, then conversion is queen.” – John Munsell

  14. “Traditional marketing is telling the world that you’re a rock star. Content marketing is showing the world that you are one”. – Robert Rose

  15. “Content marketing is not simply a campaign or tactic, it’s a commitment”. – Valerie Uhlir

  16. “Content is fire. Social media is gasoline”. – Jay Baer

  17. “If you want to understand today, you have to search yesterday” –Pearl .S. Buck

  18. “We’re at the take-off point of automation. The data industry was worth $7.6tn last year, more than the $6.4tn of the fuel industry. Data is finally is the new oil.” –Gerd Leonhard

  19. It took the telephone 78 years to get to 100m users. It took Candy Crush one year.” –Matthew Lerner

  20. “Amex, founded in 1850, has 109m customers. PayPal, founded in 1998, has 185m customers.”- Matthew lerner

  21. “Measurement is like laundry. It piles up the longer you wait to do it”- Amber Naslund

  22. “To accompany the four Ps of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation.”- Zaid –Al- Zaidy

  23. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”-Ian Schafer

  24. “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors”.- Mike Kuniavsky

  25. “Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.” –Jenn Herman

  26. “Your headline is the first impression to your content. Make sure it tells the story in your content.” –Taylor Paluck

  27. “Link earning is going to replace link building “-Rand Fishkin

  28. Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ –Neil Patel

  29. “Don’t be afraid to get creative and experiment with your marketing.” -Mike Volpe.

  30. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry


Digital marketing is definitely a necessity for all entrepreneurs hoping to thrive in their businesses. The world is a fact paced global village; therefore the easy access to phones and computers globally makes digital marketing a platform that is greater than other business marketing platforms. It gives an opportunity for business owners to showcase their creativity and infuse it into their marketing strategies. I know the process can be discouraging sometimes but we urge that you keep pushing! I hope the above outlined quotes be a source of inspiration to your various marketing strategies and propel them to greater heights in favour of your business!

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